The Project:
RED is a 175,000 sqm shopping center designed for Ekaterinburg, Russia in 2013. The project features a distinctive exterior with warm, bold colors, large skylights, and a grand entrance that creates a light-filled and inviting atmosphere. The design stands as a unique architectural statement inte…
The Task:
We created exterior visualizations and a night rendering for the RED Shopping Centre project, bringing to life the distinctive warm color palette and unique architectural form that would help establish a dominant presence in a neighborhood that lacked character. Our renderings highlighted the strategic positioning of glazed areas and the living green wall at the main entrance, showcasing how these elements would create a welcoming atmosphere despite the harsh climate. The night rendering particularly emphasized the sophisticated lighting design that would transform the building after dark, reinforcing its identity as a vibrant destination in Ekaterinburg.
Gallery:
The Story:
As Dyer’s fourth large-scale project in Ekaterinburg, RED Shopping Centre was designed to celebrate the modern, expanding city with a state-of-the-art building envelope. The scheme includes four levels of retail and two underground parking levels. Sustainability was a key focus, with the main entrance featuring a living green wall that blurs the line between natural and built environments. The design team addressed the challenge of creating an open, light-filled building in a region with intense winters by strategically positioning glazed areas in public spaces to maximize sunlight, while using bright colors and reflective surfaces throughout the interiors.
