Every deliverable — stills, animation, 360° tour, VR, a web viewer — comes from one detailed 3D model. Understanding how that model gets built, and what branches from it, makes the rest easy. One stage is new since I last wrote this: the AI finishing pass that now turns the working render into the delivered image.
We talk about what you need. Bring whatever you have: plans, sketches, a PDF, a rough brief. I help work out the right outputs: what type, how many views, what timeline is realistic, what it costs.
This is also where scope problems get caught. A project that starts as “a few exterior renders” sometimes needs interior views, a 360 tour or a short film to do its job. Better to know at the start than three weeks in. There is a public price list and an estimator; most first conversations start from a package there and adjust it.
The work begins. I build a detailed 3D model from your materials: structure, main architectural features, space planning. Everything after this derives from one source file.
What I need: floor plans, elevations, sections, material specifications if they exist, reference images for the intended character. If you have 3D data (Revit, Archicad, SketchUp, DWG) I work from that and the modelling cost drops. The price list halves the modelling line for a supplied 3D model and doubles it for a PDF or sketch.
Initial views from the base model: basic materials, main camera angles, rough lighting. Enough to confirm layout, proportions and composition before detail goes in.
This is the moment to flag anything that looks wrong. A correction at draft stage costs a fraction of one after final materials, lighting and the finishing pass are in.
I update the model from your feedback, then build it out: architectural details, accurate materials, context, precise lighting. This refined model is the master file for every output. V-Ray renders come out of it at the agreed resolution, and this is where the computation time goes. High-resolution stills and animation frames take real hours on the farm, which is why the timeline matters.
Refined-model renders — Hotel Adria Pearl. Every surface, plant and reflection is a decision made in the 3D scene.
This stage did not exist two years ago. The working render goes through my AI pipeline, which produces photorealistic versions of every approved view — same geometry, camera and layout — in controlled variations: lighting mood, season, time of day, furnishing style. Each candidate is scored automatically on fidelity, technical quality and style before a human looks. I pick from what passed; you can sit in on that round.
What this changes for you: more options, earlier, and a shorter polishing stretch at the end, the part that used to run late. A night or dusk variant of an approved view, or a different season, is a fraction of the cost of a new view.
Four variations of one source render, generated in one batch and scored before review.
With the refined model and the picked images, the agreed deliverables at full quality.
Stills: upscaled to print resolution where needed, post-produced, delivered as high-resolution TIFF/JPG plus web versions.
Animation: camera paths, animated sequence, rendered frames, edit, music and narration. AI-composed music and AI narration are standard line items now; human voice and composition on request. For social and sales-office loops, AI motion from stills is the faster, cheaper route.
360° tour: viewpoints are marked in the same 3D scene and the tour is generated from it, floor plan, links between rooms and all, so a re-render after a design change re-publishes the tour instead of rebuilding it. How I built that.
Interactive or VR: I optimise the model for real time, build the Unreal Engine environment, configure the interactive features and package for web, desktop or headset.
Outputs from one model: a film frame, a 360° tour, a VR walkthrough.
Everything in the formats your use case needs: print, web, presentation, or a hand-off package for your marketing team. Source files where contracted. Every delivered image carries a record of how it was made, including which AI tools touched it, so a version can be reproduced or branched later. “That one, but in evening light” is a re-run from the exact version, not a reconstruction from memory.
The contract says project files are kept for 24 months. In practice the archive goes back well over five years, and the model can be updated for future phases without starting from scratch.
- Single exterior render: 3–5 days
- Multi-view package (5–10 stills): 1–2 weeks
- Interior package: 1–2 weeks
- Animation (1.5 min): 3–4 weeks
- VR / interactive: 4–6 weeks
The AI pass shortens the last stretch of these. Rush is possible with notice, and sometimes without, depending on load. The price list carries a rush multiplier so there is no surprise.
- Drawings. The more complete, the closer the first draft lands to the final.
- Material and finish intent, even rough.
- What the images are for: planning, sales, an investor deck. It changes the camera, the hour of the day and the level of finish.
- One person who can say yes.
If you have a project in mind, get in touch. A thirty-minute call is usually enough to scope it.